Linen (1930-1945)

Around 1930, a new printing process in the United States allowed for a less expensive, higher quality postcard. These new postcards had a high rag content, which allowed the use of bright dyes for coloring the images. They are easily identifiable by their textured look and feel, as seen in the image below. Although the photochrome postcard was introduced in 1939, the linen postcard remained popular through 1945, and a few companies continued to produce them into the 1950s.

Linen Postcard: Image courtesy of the University of Vermont Landscape Change Program and Nancy Hayes